How does Google Calculate a Site to Rank?

Google apki website ka rank kaise decide karta hai? Jaane important ranking factors aur unke peeche ka logic.

Google duniya ka sabse popular search engine hai, lekin kya aapne kabhi socha hai ki Google kisi website ko rank kaise karta hai? Jab aap kuch search karte ho, to top results kaise select kiye jaate hain? Is post mein hum jaanenge kuch important factors jo Google use karta hai website ranking ke liye.

1. Content ki Quality aur Relevance

Google sabse pehle dekhta hai ki aapki website ka content user ke query se relevant hai ya nahi. Agar aapka content original hai, valuable hai, aur clearly explain karta hai topic ko, to Google usse high rank de sakta hai.

2. Keywords ka Sahi Use

Google ko samajhne ke liye ki aapki site kis topic ke baare mein hai, keywords ka sahi placement bahut zaroori hota hai. Title, headings, URL, aur content ke andar naturally keywords use hone chahiye.

3. Backlinks (External Links)

Agar doosri trusted websites aapke content ko refer karti hain (backlink deti hain), to Google ko lagta hai ki aapka content authentic aur trustworthy hai. Quality backlinks se aapka rank improve hota hai.

4. Page Speed aur Mobile Friendliness

Google aajkal user experience pe bahut focus karta hai. Agar aapki site fast load hoti hai aur mobile devices pe bhi achhi dikhti hai, to aapko ranking mein advantage milta hai.

5. User Engagement Signals

Aapki website pe log kitni der rukte hain, bounce rate kitna hai, aur kya woh aur pages visit karte hain – yeh sab signals Google ko batate hain ki users ko aapka content pasand aa raha hai ya nahi.

6. Technical SEO Settings

Google bots aapki site ko crawl karte hain. Isliye proper site structure, sahi use of headings (H1, H2, etc.), internal linking, and sitemap bahut important hai.

🔚 Conclusion

Google ka ranking algorithm complex hai, lekin agar aap user-friendly, relevant, aur technically optimized website banate hain, to aapko top results mein aane se koi nahi rok sakta. SEO ek ongoing process hai, lekin sahi direction mein kiya gaya kaam hamesha results deta hai.

✨ Extra Tips:

• Har page ke liye unique meta title aur description likhiye.
• Old posts ko update karte rahiye.