What is Keyword?

SEO mein "Keyword" kya hota hai aur ye search ranking mein kyon important hai?

SEO (Search Engine Optimization) ke dunia mein "Keyword" ek aisi term hai jo kisi bhi user ke search query ka main hissa hoti hai. Jab koi user Google ya kisi aur search engine par kuch search karta hai, to wo jo shabd likhta hai – usi ko hum keyword kehte hain.

Keywords ki madad se search engine samajh pata hai ki kisi web page ka content kis topic par based hai. Agar aap apne blog post mein sahi aur relevant keywords ka use karte ho, to aapke page ke Google mein top par aane ke chances badh jaate hain.

🔹 Keyword ke prakar:

1. Short-tail keywords – chhote aur generic jaise "SEO", "blogging", "marketing".
2. Long-tail keywords – lamba aur specific jaise "best SEO tools for beginners" ya "free blogging tips in Hindi".

🔹 Keyword ka use kahan karein?

• Page ke title mein
• URL mein
• Meta description mein
• Heading tags (H1, H2) mein
• Article ke main content mein
• Image ke alt text mein

🔹 Overuse se bachein:

Keyword stuffing yaani ek hi keyword ko baar-baar use karna galat practice hai. Ye SEO ko nukhsan pahucha sakta hai. Isliye keyword ka natural aur logical tarike se prayog karein.

🔹 Conclusion:

Keyword ek powerful SEO upkaran hai. Sahi keyword research aur uska sahi istemal aapke blog ko rank karne mein madad karta hai. Hamare agle post mein hum sikhenge ki keyword research kaise karein.